Meet Juan Valencia, an aerospace engineer with expertise in composite materials, who once worked with global giants like Airbus, Comac, and Pilatus. Juan’s international experience not only gave him a deep understanding of global markets but also the courage to start a small coffee business in Madrid with almost no budget.
Fast forward two and a half years, Geisha Coffee Madrid is now thriving with a team of 10, including 5 full-time baristas, and an annual revenue forecasted at half a million euros. Strategically located near Plaza de Callao—one of Spain’s busiest squares—Juan’s shop serves a loyal mix of tourists (70%) and locals (30%) in a cozy 45-square-meter space.
The Challenge: Scaling Specialty Coffee
Despite their growth, the high workload and limited space made hand-brewing specialty coffee impractical. Hiring an additional part-time barista would cost over €1,000 per month—an expense Juan wanted to avoid. That’s where xBloom came in.
Discovering xBloom: A Game-Changer
A year ago, during a business trip to Shanghai, Juan attended a coffee festival where he encountered the xBloom machines at Terraform Coffee. Intrigued, he purchased one to bring back to Madrid, unknowingly finding the perfect solution for his growing coffee shop. xBloom’s automated brewing technology allowed Juan’s team to serve specialty coffee efficiently without compromising quality. This not only reduced labor costs but also created a new revenue stream by introducing specialty coffee as an option for customers.
The Results: Brewing Profit and Success
· Cost Savings: By eliminating the need for a part-time barista, Geisha Coffee Madrid saves over €1,000 monthly.
· Increased Revenue: Specialty coffee, priced at €8.80 per cup, brings in additional income from both peak (30 cups/day) and off-peak (15 cups/day) sales.
· Improved Margins: Specialty coffee has become one of the shop’s highest-margin items, delighting tourists and locals alike.
A Bright Future for Geisha Coffee Madrid
Juan Valencia’s story is a testament to the power of vision, innovation, and passion. With xBloom as a trusted partner, Geisha Coffee Madrid continues to grow, serving exceptional coffee while maintaining operational efficiency. Whether you’re a coffee enthusiast, a tourist exploring Madrid, or a local looking for a premium coffee experience, Geisha Coffee Madrid is proof that with the right tools and determination, success is always within reach.
Visit Geisha Coffee Madrid
📍 A few minutes from Plaza de Callao, Madrid
☕ Specialty coffee made with xBloom: €8.80/cup
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