We chose Counter Culture Coffee for one of the three first-launched roasters for the #DrinkGlobal program as we admire its deep commitment to sustainability, education, and quality. Renowned as a "boutique" coffee roaster, Counter Culture stands out for its close collaboration with small coffee producers, ensuring fair pricing and sustainable practices. Their extensive network of training centers across the United States is a testament to their dedication to coffee education, offering both professionals and enthusiasts alike opportunities to learn about coffee preparation, brewing science, and more. The efforts they put in to build up the coffee culture and community, combined with their focus on high-quality, diverse coffee offerings and community engagement, have cemented Counter Culture Coffee's reputation as a leader in the coffee industry.