Building Coffee Experiences with a Unique Perspective

“Meaningful conversations should expand beyond solely focusing on brewing techniques to encompass broader topics such as coffee origins, roasters, and the intricate workings of the supply chain. This shift in focus allows us to shine a light on the tremendous effort invested throughout the coffee industry.”
“Meaningful conversations should expand beyond solely focusing on brewing techniques to encompass broader topics such as coffee origins, roasters, and the intricate workings of the supply chain. This shift in focus allows us to shine a light on the tremendous effort invested throughout the coffee industry.”

Brian Quan's career path took an unexpected turn when the COVID-19 pandemic reshaped industries worldwide. Originally planning a career in finance after college, he found himself drawn into the world of coffee, embarking on a remarkable journey of discovery. From scrappy projects to pursuing creative endeavors on his YouTube channel, Brian has now joined xBloom as a curator, using his enthusiast knowledge to shape the brand's coffee offerings.

Brian Quan's career path took an unexpected turn when the COVID-19 pandemic reshaped industries worldwide. Originally planning a career in finance after college, he found himself drawn into the world of coffee, embarking on a remarkable journey of discovery. From scrappy projects to pursuing creative endeavors on his YouTube channel, Brian has now joined xBloom as a curator, using his enthusiast knowledge to shape the brand's coffee offerings.

A Non-Traditional Entry with Enthusiastic Surprises

As an outsider entering the coffee industry, Brian's journey has been shaped by his non-traditional entry through the coffee startup world. Unlike starting as a barista, his understanding of coffee has been nurtured through his experiences as a home enthusiast. The passion and enthusiasm displayed by industry professionals have consistently surprised him, creating a dynamic and vibrant environment that he truly loves. Even those who have been in the field for 10-15 years continue to display the same level of enthusiasm as those early in their careers. This genuine passion is what sets the coffee industry apart and drives Brian's dedication to his craft.

A Non-Traditional Entry with Enthusiastic Surprises

As an outsider entering the coffee industry, Brian's journey has been shaped by his non-traditional entry through the coffee startup world. Unlike starting as a barista, his understanding of coffee has been nurtured through his experiences as a home enthusiast. The passion and enthusiasm displayed by industry professionals have consistently surprised him, creating a dynamic and vibrant environment that he truly loves. Even those who have been in the field for 10-15 years continue to display the same level of enthusiasm as those early in their careers. This genuine passion is what sets the coffee industry apart and drives Brian's dedication to his craft.

Defying Expectations: Exploring the Depths of Flavor

For Brian, great coffee is all about defying expectations and showcasing the immense range of flavors coffee can offer. He believes that exceptional coffee should challenge preconceived notions and surprise the coffee drinker. Like many ethusiasts, Brian’s coffee journey began with a deep fascination for exploring the intricate world of coffee equipment. As he delved deeper, his focus shifted towards unraveling the flavors hidden within each cup. However, his quest for understanding didn't end there. Brian realized that behind these flavors lies a vast realm of possibilities, prompting him to explore the role of roasters, the intricate process of coffee farming, and the importance of fostering financial sustainability in the industry. Driven by a desire to make people truly appreciate the essence of their cup, Brian's commitment to enhancing the perceived value of coffee continues to shape his path in the coffee world, ensuring that every sip of coffee carries a profound appreciation for its true value.

Defying Expectations: Exploring the Depths of Flavor

For Brian, great coffee is all about defying expectations and showcasing the immense range of flavors coffee can offer. He believes that exceptional coffee should challenge preconceived notions and surprise the coffee drinker. Like many ethusiasts, Brian’s coffee journey began with a deep fascination for exploring the intricate world of coffee equipment. As he delved deeper, his focus shifted towards unraveling the flavors hidden within each cup. However, his quest for understanding didn't end there. Brian realized that behind these flavors lies a vast realm of possibilities, prompting him to explore the role of roasters, the intricate process of coffee farming, and the importance of fostering financial sustainability in the industry. Driven by a desire to make people truly appreciate the essence of their cup, Brian's commitment to enhancing the perceived value of coffee continues to shape his path in the coffee world, ensuring that every sip of coffee carries a profound appreciation for its true value.

Why xBloom: Elevating Coffee's Value and Potential

One of the compelling reasons for Brian's decision to join xBloom as a curator is the opportunity it provides him to actively pursue his goal of elevating the perception of coffee's value. He firmly believes that taste plays a pivotal role in effectively communicating this value. Through xBloom, Brian can effortlessly showcase unique flavor profiles to consumers, offering a platform to unveil the true potential of coffee.
Brian firmly believes that as time progresses, consumers will develop a deeper understanding and appreciation for the intricate flavors found in high-quality coffees, gradually grasping the value associated with achieving such flavors. In his view, meaningful conversations should extend beyond mere brewing techniques and encompass broader topics like coffee origins, roasters, and the intricate workings of the supply chain. By redirecting attention in this manner, Brian aims to shed light on the immense dedication and effort invested throughout the coffee industry.

Why xBloom: Elevating Coffee's Value and Potential

One of the compelling reasons for Brian's decision to join xBloom as a curator is the opportunity it provides him to actively pursue his goal of elevating the perception of coffee's value. He firmly believes that taste plays a pivotal role in effectively communicating this value. Through xBloom, Brian can effortlessly showcase unique flavor profiles to consumers, offering a platform to unveil the true potential of coffee.
Brian firmly believes that as time progresses, consumers will develop a deeper understanding and appreciation for the intricate flavors found in high-quality coffees, gradually grasping the value associated with achieving such flavors. In his view, meaningful conversations should extend beyond mere brewing techniques and encompass broader topics like coffee origins, roasters, and the intricate workings of the supply chain. By redirecting attention in this manner, Brian aims to shed light on the immense dedication and effort invested throughout the coffee industry.